[The Pawsitive Effect Campaign]
This set of design outcomes were produced in response to a D&AD New Blood Awards brief set by Montype in 2019. The typography-led integrated graphic design campaign titled ‘Thauties Aloud’ uses type to celebrate the autistic community. A variety of different touch-points are incorporated within the campaign, including: posters, postcards, merchandise, social media and an app. Each poster within the series of twelve rainbow coloured poster designs display a bold quote/statement that is relevant and often voiced within the autistic community. An organic, round, bubble font is utilised for the key pieces of text, which complements the other visual elements (background shapes and the campaign’s logo/identity).