- [VISUAL IDENTITY + MARKETING DESIGN] -
THE PAWSITIVE EFFECT CAMPAIGN
This awareness campaign, titled 'The Pawsitive Effect' was the result of a self-initiated project, which explores benefits that pet adoption/ownership can have on animals themselves, as well as human health/wellbeing. In order to reach a wider audience, the design outputs were applied to a range of both printed forms (posters, postcards, stickers, apparel. etc.) and social media. To be more appealing and create a sense of warmth and authenticity, whilst also ensuring professionalism digital methods were used to create designs that emulate a hand-drawn approach. In order to enhance the overall impact of this campaign, a combination of vibrant, contrasting colours are used throughout.