THE ELGAR ROUTE WAYFINDING SYSTEM

A set of creative design concepts produced for Malvern Hills District Council's revised visual system to support The Elgar Route/Trail. These design outcomes incorporate shapes, colours, etc. that were influenced by the horticulture of Worcestershire/Herefordshire (where the trail is based), which also inspired some of Sir Edward Elgar's music. The abstract/geometric shapes used were also based on the shapes of musical instruments that Elgar played. For example, the shape of the wayfinding signage and information board is a very abstract form of a violin bow. The 'wave' shape on the leaflet design also represents the edge of a violin, as well as the Malvern Hills and the river/stream water, which were areas that Elgar often spent time. Overall, these design outputs evoke a sense of originality, and the bold, simplistic style modernises the visual system, which was a key requirement of the brief.

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Worcester,

United Kingdom
 

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