- [VISUAL IDENTITY + ENVIRONMENTAL DESIGN] -

THE ELGAR ROUTE WAYFINDING SYSTEM

A set of creative design concepts produced for Malvern Hills District Council's revised visual system to support The Elgar Route/Trail. These design outcomes incorporate shapes, colours, etc. that were influenced by the horticulture of Worcestershire/Herefordshire (where the trail is based), which also inspired some of Sir Edward Elgar's music. The abstract/geometric shapes used were also based on the shapes of musical instruments that Elgar played. Overall, these design outputs evoke a sense of originality, and the bold, simplistic style modernises the visual system, which was a key requirement of the brief.