Several creative designs that were entered into a local competition brief, which entailed designing a new logo for 'The Malvern Bed and Breakfast (B&B) Consortium'. The organisation, which represents some of Malvern's finest B&Bs, and guarantees visitors a high quality experience, required a regeneration. As part of the brief, a new title for the organisation is suggested - 'Malvern B&B Accommodation'. The common theme within these design outputs is using shapes to represent the renowned and distinctive Malvern Hills, which also simultaneously depicts B&B/house rooves, as well as the letter 'M'. The blue and green colour scheme is inspired by nature, as the area is popular for its 'natural beauty'.