HAYNES BIKE BOOK MICROSITE
Microsite design created for the client 'Haynes', which promotes their recently published Bike Book (7th Edition) and therefore persuade potential customers to purchase the manual. The overall microsite design uses a responsive approach, which aims to provide an optimal viewing experience for users across a range of devices (from mobile phones to desktop computer monitors). Straight, geometric, different angled shapes are used throughout the microsite design, which represents the motion and terrain inclines and declines involved in cycling. Bicycle tyre track markings are also illustrated, to further support the subject further. A vibrant, contrasting colour scheme is applied, which evokes the energy of cycling and are colours that can be discovered within a cycling environment. The selected colour scheme also complements the colours that are used on the Haynes Bike Book cover.