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[VISUAL IDENTITY + MARKETING DESIGN]
- [MARKETING DESIGN] -
FRIENDS OF THE EARTH CAMPAIGN
A set of design work produced for clients at Friends of the Earth (UK), which aim to visually communicate the story of coal, oil, and gas - From ancient sunshine through to petroleum. The objective of this campaign is to encourage the target auience to reduce climate change by switching from fossil fuels to renewable energy. This objective is visually communicated via a variety of forms including: posters, billboards, social media marketing images. collectable postcards and sticker designs. A digital paper-cutting technique was employed to make all of the elements within this design work, which adds a sense of uniqueness and therefore more desirable.
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