FEATHERED FRIENDS BIRD FOOD PACKAGING

Packaging design concepts for bird food by the Feathered Friends brand.

The brief provided for this project stated that the design work produced must be purely typographic. The typographic elements within the designs are positioned around a cutout shape, depicting a feather, which is lined with a clear cellophane sheet. A simplistic and visually appealing design style has been used, whilst also employing a natural and environmentally-friendly approach towards the overall packaging design. This is demonstrated through the use of vibrant, nature related colours and distinctive typefaces, as well as the recycled brown paper texture.

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